Marketing Archives - John Spencer

Nov 20 2020

What happens when students launch their work to an audience?

By John Spencer Design Thinking 3 Comments

Right now, I'm feeling the effects of social isolation. My social circle is essentially my wife and my kids. I'm only going out when necessary to go to the grocery store. This Thanksgiving will be the first in years that I don't see friends or…

Apr 28 2019

The Power of a Launch (Why Students Should Share Their Work)

By John Spencer Design Thinking, Podcast One Comment

This article is part of a larger series on design thinking. Students begin with Look, Listen, and Learn, which is all about awareness and empathy. They move into Ask Tons of Questions, an inquiry phase. This leads to research in the Understanding the Process or…

Oct 10 2015

Why Creative Types Hate Selling (And Why This Matters for Teachers)

By John Spencer Creativity, Design Thinking No Comments

Initially, I cringed at the term marketing. I viewed myself as an artist who thought that my work would be discovered. I viewed marketing as trickery. However, over time, I realized that if the initial goal of the design thinking cycle involved solving a problem…

Marketing

What happens when students launch their work to an audience?

The Power of a Launch (Why Students Should Share Their Work)

Why Creative Types Hate Selling (And Why This Matters for Teachers)

Dr. John Spencer

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